Hire A Marketing Agent
The best Realtors in today's marketplace are becoming more competent in
marketing the homes they list to the public, as well as to other agents who
have potential buyers.
When you are interviewing prospective Realtors to help you sell your
home, ask how they locate buyers. In the
past, the basic information went into the Multiple Listing Service, and was
followed up with a Sunday classified ad and an "open house". If the house did not sell quickly, the agent
might recommend a price reduction.
Today’s agents rely on computers, direct mail, telemarketing, and the
Internet to promote homes. Ask
prospective listing agents for two things--a written analysis of what is
happening with housing prices in your area, and a marketing plan which outlines
how they would move your home from "For Sale" to "Sold".